Big Data has joined the crowd of millions with the fever of 2014 FIFA World Cup on. Much like the social media, marketing, advertising- big data has become important. With a whooping figure of 3.2 billion people who watched the last World Cup, this year the figure is expected to explode even further. Ronaldo's Nike shoes ad is one of the example to illustrate the growth and potential of online videos. It was seen online by 78 million people before it appeared on TV. 12.2 million tweets about the 'first-match' all during the hours match was played, depicts the social captivity of the universe. An event of this magnitude is likely to generate Big Data. The 2014 World Cup is so big that it is expected to have a negative impact on the economy of Brazil, as "major Brazilian cities have the power to grant local public holidays on the dates that World Cup matches are played". Read more at: http://www.infinitive.com/category/big-data/