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	<h1>Impact of social media in fashion industry</h1>
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			<span class="post-date">Feb 22</span>

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				Posted by <a href="/forum/user/1076-sumit-barman">Sumit Barman</a>				in <a href="/resources/sigmaway-blog/social-media">Social Media</a>			</span>
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	<p><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Fashion week was initiated for designer to preview next season's clothes to editors and influencers but now it is being superseded by social media. With apps and Livestream shows, fashion industry has switched to digital platforms and collections are now more public. Showcasing fashion shows live on Instagram and Snapchat promotes the see-now-buy-now approach. To know more, please read the article by David Yi (Writer at Mashable India) -:</span>&nbsp;<a href="http://mashable.com/2016/02/20/social-media-killing-fashion-week/#H1GhDT65qZq1" target="_blank">http://mashable.com/2016/02/20/social-media-killing-fashion-week/#H1GhDT65qZq1</a></p>
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		<a href="/blog/tags/fashion-industry">
		<span itemprop="keywords">Fashion industry</span>
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		<a href="/blog/tags/lifestyle">
		<span itemprop="keywords">lifestyle</span>
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		<a href="/blog/tags/social-media-1-2">
		<span itemprop="keywords">social media</span>
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