Game of thrones have fan worldwide and social media is leveraging the madness among fans. With the Sunday premier show, GoT shows how social media can help a tv soap to trend worldwide. Here are some figures which are worth mentioning -:
• Social media buzz
# 829,000 Twitter mentions of HBO, Game of Thrones (#GOT), HBO Go and HBO Now
# Fans used #GOT 602,000 times
# HBO earned 248,000 mentions
• Attracting advertisers
During the hour of the show, nearly 200,000 interactions happened on social, generating the highest demand for TV-Ads to feature in that hour.
To know more, please read the article written by Justin Lafferty ( Adweek contributor)-: http://www.adweek.com/news/technology/6-stats-show-how-game-thrones-slayed-social-media-us-and-beyond-171043