/home/leansigm/public_html/components/com_easyblog/services<title>Steps for measuring social media ROI</title>
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	<h1>Steps for measuring social media ROI</h1>
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			<span class="post-date">Jun 04</span>

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				Posted by <a href="/forum/user/1077-neha-kumari">Neha kumari</a>				in <a href="/resources/sigmaway-blog/social-media">Social Media</a>			</span>
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	<p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><span style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: HI;">The crucial issue with social networking marketing is that there is no shared factor to quantify its ROI. In view of this, the viability of online networking has been measured haphazardly, best case scenario, and not at all in some cases. Five steps to measure the effectiveness of social media efforts:1. Identify&nbsp; key performance indicators (KPIs)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2. Align social media goals with business objectives&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p>
<p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><span style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: HI;">&nbsp; 3. Set up Google Analytics to track conversions<br /> 4. Assign values to KPIs&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></p>
<p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><span style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: HI;">&nbsp;5. Benchmark against competitors</span></p>
<p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><span style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: HI;">&nbsp;For more read:&nbsp; <a href="http://www.adageindia.in/digital/digitalnext/five-steps-to-measuring-your-social-media-roi/articleshow/52016847.cms" target="_blank">http://www.adageindia.in/digital/digitalnext/five-steps-to-measuring-your-social-media-roi/articleshow/52016847.cms</a></span></p>
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<p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><span style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: HI;">&nbsp;</span></p></div>

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		<a href="/blog/tags/key-performance-indicators">
		<span itemprop="keywords">key performance indicators</span>
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		<a href="/blog/tags/track-conversions">
		<span itemprop="keywords">track conversions</span>
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		<a href="/blog/tags/social-media-roi">
		<span itemprop="keywords">social media ROI</span>
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