The process to educate, inspire and reveal is the prime motive of video in social media . The diversification of the video usage aims to connect and share useful information with the target audience. The proper outlook can be reached with the right psychology and the specifications of the video. The social learners look for information and entertainment which facilitates skillful branding. The application of better social video can motivate the target audience if it can connect the people. To communicate and to connect have always been the key role of the social media.

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