SigmaWay Blog

An article by Steve Rayson, MD of Kineo and Director of BuzzSumo, conveys that social media networks are some of the largest sources of big data. Buried in this social data are insights that can help you improve your marketing and give you the competitive edge. It can be costly and take a lot of time to analyze social data but use of social analytics can improve your performance. He also included some expert tips from people working in social media and marketing.

To read more about this follow http://socialmediatoday.com/steve-rayson/2351396/how-use-social-analytics-improve-your-performance

Nowadays businesses are seeing a drastic decrease in organic reach to their followers on Facebook. To increase the reach, organizations must use other social media platform. Instagram is one of such platforms. Instagram is a social media platform that allows its users to share images with other followers and is an easy way to get your business' name out into the universe. This article by Stephanie Jones, social media manager of WSS Marketing, tells us about some tips on how to manage your account in Instagram and turn you into a small business Instagram marketing guru.

Read more at http://socialmediatoday.com/wss-marketing/2350871/instagram-small-businesses-your-new-best-friend