Planning a marketing campaign is an important part and it requires methodical effort. If one spent time for planning, it will help in the success of the campaign. One should be clear about the target audiences. Once you have decided on your target audience, you need to decide how to appeal to them more effectively and be sure your message includes both an offer and a call to action. Read more at: http://it.toolbox.com/blogs/insidecrm/making-a-marketing-campaign-70767