Consumers become frustrated when they don’t see content which is not according to their taste. According to a study it was found that 61% of consumers feel better about a company that delivers custom content. A study conducted by Accenture found that while 86% of surveyed consumers said they were concerned that their data was being track, 85% said they realized that data tracking make it possible for retailers to present them with relevant and targeted content. 88% of marketers are also considering adding content marketing personalization to their plans according to another study. Read more at: http://www.socialmediatoday.com/marketing/2015-04-04/content-personalization-its-what-consumers-want