According to a research, it was found that, personalized marketing has an influence over 59 % of shoppers, with one-third of consumers indicating a preference for customization in the content offered to them. CRM solution contains significant data for creating a targeted experience for customers. They are: Audience Segmentation, Email Personalization, Post-Sales Customized Messaging, One-on-One Communication, and Relevant Up-sells and Cross-Sales. Read more at: http://it.toolbox.com/blogs/insidecrm/5-ways-to-use-crm-applications-to-spice-up-your-sales-69746