Customer data are needed to understand and anticipate their customer’s needs. But, as companies are collecting data frequently, customers are becoming concerned about the security of their personal data. In exchange of data from customers, brands need to provide a transparent information gathering process and better security measures. Lucas Jones (Marketing Executive) writes in his article about some ways that will safeguard sensitive data and foster trust with your customers. Read more at: http://www.socialmediatoday.com/technology-data/ljones/2015-09-16/addressing-elephant-room-9-tips-keeping-your-customer-data-secure