51% of brands believe real-time social media engagement is their biggest challenge on social media. According to a research it was found that 72% of customers expect brands to reply within an hour. So, it is Imperative to know how brands can meet their customers' expectations? Sofie De Beule (Community Manager, Engagor), writes in her article link about some tips to meet customers' expectations on social media: http://www.socialmediatoday.com/content/3-tips-meet-your-customers-expectations-social-media