SigmaWay Blog

At present, it is becoming less and less challenging to identify and target specific audience segments more effectively, optimize performance of social media ads and to create personalized content due to the emergence of Predictive Analytics. Predictive analytics, driven by Machine Learning (ML), allows digital marketers to predict future trends and user behavior, make smarter decisions and improve ad performance.

What is Predictive Analytics?

Predictive Analytics uses current or historical data and predicts plausible future trends, events and patterns. Such models have been in use for quite some time now, such as predicting the sales of tickets for a movie, understanding future staffing needs of a hospital or even forecasting a business’s financials at the end of an upcoming quarter. However, today this practice has evolved from simple manual predictive analysis to complex ML systems that are faster, way more effective and can be implemented on a much larger scale.
ML, a type of AI, uses algorithms to enhance prediction accuracy by analyzing data and making informed judgments. ML algorithms analyze datasets to find patterns and characteristics among users. In the context of social media marketing, this helps marketers to segment their audience accurately and effectively. It can also be used to customize ad content based on individual user preferences. Through analyzing data, it can predict which ads are likely to give the highest ROI.
According to the Crowdfire website, 57% of businesses that used machine learning to improve customer experience notice a 100% boost in customer loyalty, over 100% rise in brand awareness, 70% improvement in fraud detection and 28% increase in acquiring new customers. Therefore, using ML and AI, offers great benefits to a business in leading to higher growth, increasing loyalty and enhancing market position.
Every business wants to be a part of the AI movement, especially implementing in all business systems at the earliest, but do not do so as they have no idea where to begin. We can help you with that! Learn more and consult us today!

With benefits like tracking the response of Instagram users to different Instagram stories, delivering better content, deeper understanding of the ROI of various time slots, etc. Instagram marketers can use Big Data to attract more followers and drive more sales. The feature of Instagram stories help increase these numbers backed by big data. Appealing content for Instagram stories can be created by first determining the goal of the story. Next, a great concept story needs to be spun to convey the benefits of the brand’s products to Instagram users. After building the concept, the story outline needs to be created which should then be sketched visually. Application of these steps and proper incorporation of Big Data should keep Instagram marketers from buying followers without causing any hindrance in the achievement of their goals.

Read more at: https://www.smartdatacollective.com/big-data-for-instagram-using-data-to-perfect-instagram-storyboard/

Nowadays video based marketing is a great way to engage with customers and increase followers. Recent studies have found that open rate increases by almost six percent if videos are included in emails. Not only that it is an implausible way to ensure engagement and increase sales substantially. Videos in email save time and are easily understandable to the viewer. Apart from that, it is cost effective and it quickly grabs audiences’ attention. However companies must be well aware of the fact that using videos in each and every email can go against the marketing tactics resulting in ignorance by the subscribers. Being creative, choosing the right email provider and monitoring open rates are some of the important tasks that should not be neglected while using videos in email marketing. Read more at: https://www.business2community.com/video-marketing/your-2019-guide-on-how-to-use-video-in-email-marketing-02211325

Big Data is facilitating the marketing profession by giving marketers the advantage of detailed analytics capabilities. Visual social media networks like Pinterest and Instagram collect enormous data on their users, optimizing which, marketers can reach potential customers. This is where big data’s role comes in. In order for tracking the performance of different posts to derive patterns, online tools use machine learning to help marketers develop more engrossing pictures. Big data helps in keyword analysis as well where marketers look at the monthly search volume of different keywords to reach more customers. Shrewd marketers use big data get more views and hence expand their audience. Marketers using social networks need to keep up with new trends which be forecasted and prepared for using predictive analytics.

Read more at: https://www.smartdatacollective.com/data-optimization-facilitates-pinterest-and-instagram-marketing/

Apart from breaking the internet and keeping people entertained, memes play an important role in social media marketing. Correct memes make businesses socially relevant. However before using memes one must become familiar with it and know the proper use. Misusing a meme can have an exact opposite impact on the business. Identifying the target audience is another important factor. It is futile to use those memes that customers cannot relate to.  Memes should be used sparingly- they should help enhance the content of the company on social media.Creating original memes instead of sharing the popular ones can help promote the brand more effectively. Hence memes can be a great idea for social media marketing if used in the right way. Making audiences laugh and keeping them satisfied can help build customers’ trust on the brand and hence the company.Read more at: https://www.business2community.com/social-media/how-to-use-memes-in-your-social-media-marketing-02208299

The social media platforms are proving to have immense potentiality and opportunity for the businesses to focus on their marketing strategies by targeting their audience on such platforms. However, given the fact that social media platforms like Facebook, Instagram and Twitter are mostly used for mainly two intentions: to get informed and to have fun, it’s not easy to generate sales through them. Some tips to tackle these types of challenges are listed below.

1.       Focus should be on Creating a Community- Before using social media as a marketing strategy, first it is necessary to understand the inherent self-explanatory motive of the audience for using it. People use social media to connect with like-minded people and not necessarily with businesses. Hence creating a social media group or a community can help promote the company’s brand and keep the audience cognizant of the latest stocks and provide a platform where the members can actively share their thoughts about the products.

2.       Being a Go-To Page- Having people come to a company’s page with questions and addressing their queries in the comments is a good way to kick-start sales when the audience will start making purchases without having to invite them in taking an action. However having a large scale authority as business is not easy and would require the following dimensions:

·         Content- An integrated high quality content blog is required to be published at the website that would provide solutions

·         Paying attention to the description of the blog posts and promoting them so that engagement is triggered after reading them.

A lot of effort and patience coupled with the right strategies can indeed help to generate sales of a company from the social media audience.

Read more at: https://digitalagencynetwork.com/how-to-generate-sales-leads-through-social-media/ 

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With heightening popularity of Instagram among other social media platforms, creating an interactive link in one’s business bio is likely to attract interested people. Portraying a positive profile of a business is critical to its success on such a social media platform that engages its users on a visual scale. However grabbing someone’s attention within the limited space and among hundreds of other attractive posts demands a catchy bio for the business. Being the best platform for promoting physical products for most e-commerce sites, keeping one’s company’s bio original and engaging is crucial as this will not only enhance the company’s personality but also persuade the potential customers to join the circle.

Writing a perfect Instagram Bio should involve the following dimensions:-

·         A Profile Photo relevant to the business that would awaken the visual senses on visiting the page.

·         A proper named Username that will be displayed on top of the profile page and which will be easily searchable on Instagram search field.

·         Choosing appropriate words to summarize about the company and its activities in a Bio.

·         A Website Link which will allow the users to visit the company’s website page on one click.

·         An Email button which when clicked by a user would prompt the Instagram app to open its default mail app on the user’s phone.

Read more at: https://digitalagencynetwork.com/how-to-write-the-best-instagram-bios-for-businesses/

In the digital age, social media is the most effective tool that helps improving and promoting any type of business content, get customer feedback and improve the overall reach of the company. This has led to the emergence of social media analytics which involves optimizing analytics and social median data into usable information to interpret how exactly the business content is going with the community of followers. 

A clear definition of the company goals lies at the root of such social media analytics with business objectives varying from prioritizing customer service to establishing a name in a niche or industry. Once a goal is defined, social media analytics could be used to frame strategies for accomplishment of such desired goals. Without a goal in the background, the system might go haywire bringing no effective results.

Being saturated with millions of click bait type contents, generic content does not work for the social media and the marketing world. Social media has restricted amount of characters hence, drawing of these characters should be maximized which helps to see the type of content that resounds best with the followers. Analyzing the increasing leads attained through content makes way for an inflated sales basket for the business. Average content does not acquire any place and being concise and thought-provoking in a post yields better results.

The success of a business lies in the timing of a post. Posting about a particular content at a specific time can increase sales. Also publishing a post on high traffic days can bring in commendable results for the business concerned. 

Read more at: https://www.smartdatacollective.com/use-social-media-analytics-increase-business-success/

Europe's General Data Protection Regulation, commonly known as GDPR, recently became a very popular concern for most of the companies collecting data over internet. This GDPR is a rule passed by the European Union in the year 2016, setting some new rules on how companies will manage and share personal data. On 25th May 2018, they also introduced some new changes which forced the companies to make changes in their policies. Many rules in GDPR are built on rules set by earlier EU privacy policy like the Privacy Shield and Data Protection Directive, but now the rules are expanded in two crucial ways. First, the GDPR sets a higher bar for obtaining personal data than we have ever seen on the internet before. Therefore, any time a company gathers personal data on an EU citizen, it will need clear and informed consent from that person. Second, the GDPR’s fines are severe enough to get the entire industry’s attention.

Read more at: https://www.theverge.com/2018/3/28/17172548/gdpr-compliance-requirements-privacy-notice

Digital marketing has become a possibility and now they are being measured in terms of magnitude. There is a constant change in the digital marketing trends. Mobile phones have become a key part of our daily lives, so businesses have to take care of the mobile element of their business. Chatbots are also taking place in the world of technology. A new emerging trend is of Everything Videos. These are videos which contain description of everything that the customer would want to know. Companies take to social media platforms to engage in one to one chat with customers. Marketing is also done via influencers who have considerable level of influence over people. Read more at: https://www.entrepreneur.com/article/305549

Social media is not much of a money minting way. Such campaigns can be set up free of cost but of big results, there should be some expenditure for good results. Proper planning and strategizing must be done before posts are made on the websites. Having a consistent volume of data posted is of utmost importance. Being an active user can attract a bigger volume of potential clients towards your business. There is no such thing as something for nothing. Without providing value to customers, there will not be profits to the business.  Approaching people at a personal level makes a lot of difference.  Engaging content draws the non-attentive followers to pay attention to the firm.  Read more at: https://www.forbes.com/sites/jaysondemers/2017/10/05/the-10-factors-that-will-make-your-social-media-marketing-campaign-profitable/#ebb863f66976

In the current world, social media can be a massive tool for business expansion. Choosing the right network brings the business in the required lime light which helps in making the brand known. Visual images and graphics are an indispensable tool for catching attention. Staying consistent in connecting with the customers at a social level brings the business to the forefront. it is equally important to highlight the main business of the organization and be consistent in sharing content. Organizations should make full use of the profile box on social media sights. Self-promotion is a must for firms, and trying to be major on a few platforms is better than being minor on multiple. Read more at: https://sproutsocial.com/insights/social-media-branding/

Companies might think writing and maintaining a blog takes up huge chunks of time but these following ways will prove them wrong about this strong marketing tool. Blogging is pretty easy as there are a lot of blog themes available to get you going. Companies can share their expert status to consumers by their blog, also increase their sales leads by more traffic on their blog. Blogging helps in better customer retention as you get their feedback via comments on the blog. Increase the sales as customers might trust you by something they read on your blog and come back to you. Also, with a lot of traffic, you may publish according to your customers interests and let SEO take care of the rest. Read more at :

http://www.business2community.com/blogging/6-reasons-marketing-efforts-include-blog-01879648#mfu6udB02rI0WxJ3.97

Smart-phones have widely changed our standard of living and access and management of our money. A recent study by EY and BBA states that customer usage of banking apps have risen by 354% in last five years, with an average of 159 logins per second. Not only for banking purposes, UK customers use mobile tools to manage their mortgage and investments, credit cards and savings. Some suggest that this increased usage on financial apps isn't  short term but will have a long term effect. The technology is helping customers in this financial revolution by adding check imaging, contactless payments and biometric identification. This will help in the launching  of Open Banking in 2018 when customers will have greater choice and control over their financial lives. Read more at :

http://banking.com/news/apps-transforming-personal-finances/

According to Chet homes only 3% of your target market is ready to buy. 7% of your target market is open to buying but not looking, 30%  of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. They are focused on “trying” to hit that 3% of the market. If those leads that may or may not be part of the 3% of the market do not move forward, then you have a high cost for business growth. So, to capture the remaining 67% more opportunities one can 1.) Focus on relevance across all levels using an account based sales and marketing approach. 2.) Engage in marketing for sales alignment. 3.) Focus on breaking down the potential customer’s status quo. 4.) Don’t optimize content for social media engagement. 5.) Focus on lead validation and qualification.  Read more at: http://www.business2community.com/social-selling/get-67-revenue-opportunities-using-linkedin-not-just-leads-go-nowhere-01860895#YcRxV4RbbdiwtFWQ.97

The author, Jason Parks (CEO of The Media Captain), has brilliantly put forth the idea of generating more money through social media strategies, as according to him social media can be one of the most effective marketing tools for B2B sectors. According to the author, following are the ways to an intelligent social media strategy, B2B companies can adopt: 1) Rather than using the old ways, social media can be used to connect with the prospective clients. 2) Resorting to creative ideas to end the email, for example: ending with a massage incorporating "P.S.", 3) Adopting unique promotional strategies for dissemination of articles and targetting the right audience 4) Using the popular social media platforms to directly approach the customers by direct messaging. Read more at https://www.entrepreneur.com/article/295649

Social Media, undoubtedly has major benefits when it comes to simplification of communication. It includes various platforms to connect to people, with e-mail topping the list.  In a company e-mail might be accessible to the management and the employees but not to the workers of low level. 1) To reach out to them, instead of e-mails, several other offline ways can be used. 2) Merging the social media with the offline ways for putting in better emphasis on the information, is what the company wants to share. 3) It is observed that the elderly people use social media platforms more often, instead of e-mails, in such cases, social media websites can be  used to communicate to them. 4) Resorting to creative ideas to share the contents instead of using the same old methods to grab more attention. Read more at http://www.govtech.com/govgirl/4-Ways-HR-and-Other-Departments-Can-Use-Social-Media.html

According to a recent report from Edison Research and Triton Digital, moms in US spend more time on the internet rather than listening to music on radio or watching television. Research on 248 moms says that about 55% of them use primary smartphones to access internet, 36% of them use desktops and laptops for the same and 9% use a tablet. 38% moms are the subscribers of Amazon Prime which is an online shopping portal and Facebook, WhatsApp, Pinterest, Instagram, Snapchat, Twitter, LinkedIn are some of the common social sites and apps which are commonly used by them. It is also found that 93% of moms access social networking sites daily and 62% of them access it on a multiple time basis daily. Read more at: https://www.marketingprofs.com/charts/2017/32087/the-media-and-internet-habits-of-moms-in-2017

Twitter will now be shaking hands with a machine-learning startup that specializes in working with images, to deliver better video and picture content to expand its Machine Learning and AI parts. According to the sources, nearly $150 million is invested in this machine learning startup. A team of engineers will help Twitter by letting the users explore new experiences and share them. Read more at: http://economictimes.indiatimes.com/small-biz/startups/twitter-allows-users-to-share-140-second-videos/articleshow/52848116.cms

According to the author, Facebook is the most preferred medium for the people to connect with their followers and being able to get in touch with the new ones. Following are the ways by which Facebook live videos can help a business grow: 1) Winning  trust of the clients by showing them the glimpse of the inner perspectives and future goals of the company. 2) Facebook live video is the best way to advertise a new product. 3) Collecting information, advices and suggestions, by taking the Facebook live comments into consideration. 4) Answering to the general sales queries and FAQs. 5) Making the clients aware of the upcoming events and activities of your company. 6) Conducting a free live training session for the audience. Read more at: https://thenextscoop.com/boost-business-facebook-live-videos/