Every company needs to stand out from other companies. So, measuring ROI in social media becomes a necessity. Measuring social media ROI depends on what your company goals are. A smaller company may want to track their measurements monthly, whereas a larger organization will want to track measurements on a daily basis. To know how to measure social ROI, follow Dawn Ellis (Content Outreach Executive, alldayPA), article link: http://www.socialmediatoday.com/content/ultimate-guide-determining-roi-your-social-media-campaigns