Changing attitude of the young generation along with urbanization in India is driving the expansion of digital marketing in the Asia hugely. Noticing such changes, digital ad spending is also increasing gradually. Increasing use of mobile is enhancing marketing by helping product research work better. Smartphone has penetrated regions in Asia Pacific like never before. This increases the usage of mobile app which indirectly increases mobile internet ad spending as marketers are benefiting. Western marketers are also looking to move into this region as they can have better social measurement. They focus on the impact of social on key business objectives. Digital marketing increases in countries like India, China that grow into true economic powerhouses with increasing ROI. Read more about it by Stuart Found (Global Digital Events Manager) at: https://channels.theinnovationenterprise.com/articles/how-is-digital-marketing-expanding-in-asia