The crucial issue with social networking marketing is that there is no shared factor to quantify its ROI. In view of this, the viability of online networking has been measured haphazardly, best case scenario, and not at all in some cases. Five steps to measure the effectiveness of social media efforts:1. Identify key performance indicators (KPIs) 2. Align social media goals with business objectives
3. Set up Google Analytics to track conversions
4. Assign values to KPIs
5. Benchmark against competitors
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