Realizing the rising importance of social media in any business every brand needs fourteen tools to make things simpler. They are: 1. Visual Google analytics report: this app creates a custom infographic of the company’s website activity and performances from complicated Google data. It delivers straight to the company’s inbox- the reasons for its win so that it can improve next time. 2. TweetDeck: it is a twitter based management tool gives one an overall aspect of their profile and also customizes the display and reduces navigation problems.
3. HootSuite: this app allows to manage multiple social media profiles at the same time. It allows to delegate between responses to fans and followers and responses coordination of responses and potentially overlooking fans is not required. But it has a backdrop of not being able to make images appear.
4. Sprout Social: it cleans interface and a dashboard built around six tabs, namely home, messages, feeds, publishing, discovery and reports. It suggests people to follow and schedules updates in advance.
5. Crowdbooster: it streamlines and schedules posts for twitter and Facebook, reminds followers one has not responded to and lists recent influential followers. It also directs growth and engagement metrics.
6. Twitter showdown: it compares twitter accounts of two industries and compares two competitors by finding the follower to following ratio, level of tweet engagement, mentions per tweet, tweet timing etc.
7. Edgerank Checker: it helps to understand how followers interact with each post by assigning a score and makes recommendations to assist future posts. 8. Buffer: A useful tool for small businesses with less time and resource. It helps to schedule posts and makes sharing easier but is not applicable for monitoring discussions.
9. SocialBro: it provides insight to analytics, suggestions for targeting and engagement and highlights the key influencers and competitors. 10. Postling: it tracks responses, brands and people. Every mention of one’s brand is tracked easily. 11. Tailwind: it tracks your company, product and competitors and most profitable activities.
12. Social Mention: it scrapes user generated content across internet, and recent relevant results and metrics.
13. Shoutlet: it helps companies to understand its market, grow on social database and supplies all customers and fans need. 14. Argyle Social: it establishes the most valuable content ensuring efforts and value to marketing strategies. Read more at: http://www.entrepreneur.com/article/231851