In the digital world, it becomes important for a small business to keep track of what people are talking about it online. It is very important for the business to highlight the positive reviews and make amends with the negative ones. These reviews can break or make a business, so keeping a check on such reviews using free or low cost tools is a good idea. Setting up Google Alerts that sends you notifications when new content is added for keywords specified by you is a good way to stay updated. In order to track your social influence which closely correlates to the online reputation one can use the tool Naymz. Yext helps you to ensure that information posted on websites is correct whereas Hootsuite helps you bring all your social media networks in one platform. Read more about other such tools at: https://www.entrepreneur.com/article/277908