In any business social media is essential. Study has shown that on average a majority of companies don’t know how to measure their social media ROI. Businesses must have a clearly defined goal of what they would like to achieve from social media marketing and should update posts, tweets and pins relevant to their business goal. Right tools must be used for tracking social media. Read more at: http://digitalmarketingmagazine.co.uk/social-media-marketing/how-to-track-your-social-media-success/1331