User Experience, also known as UX has become important and it impacts everything from app design to social media. UX designers work with digital marketing teams and this will only increase in 2015. Digital marketers will benefit when working with the UX design teams as it will provide loads of ideas that revolves around how they position the product for sale and marketing. Tara Lifland (Content marketing manager), writes in her article about why UX is important and where. Read more at: http://www.socialmediatoday.com/marketing/2015-03-26/5-reasons-why-user-experience-important