Nowadays, SEO and PPC are two essential marketing strategies. So, it is vital to first understand the difference between these two most popular approaches. SEO or search engine optimization is an organic or non-paid procedure of marketing that helps build site authority with some other benefits. PPC or pay per paid campaigns are more straightforward as a business running a PPC campaign pays for clicks, impressions or customer acquisitions. Read more at: https://www.business2community.com/online-marketing/seo-vs-ppc-how-to-choose-whats-best-for-your-business-02162097