The potential of using social media as a marketing campaign can be huge, but one must take note of the following points before starting one: defining goals, defining success through numbers, keeping to one track at a time, putting all down in writing, bringing it to life with visuals, using analytics to monitor and tune, investing in a social media management tool, profiling our ideal customer, auditing our social pressure, identifying key success indicators, testing out content ideas on Twitter and continuing to create and curate highly engaging content. Once mastering the above points, a social media marketing campaign is good to go. Read more at: http://www.socialmediatoday.com/marketing/12-things-consider-starting-social-media-marketing-campaign?utm_source=web&utm_medium=links&utm_content=12%20Things%20to%20Consider%20Before%20Starting%20a%20Social%20Media%20Marketing%20Campaign&utm_campaign=related-items