Movies are big businesses where a lot of money needs to be spent so that box office hits. Prediction of this hit is an impressive science. So studios nowadays depends on its blockbusters by making early prediction to carry their less profitable films. So, companies uses a number of different metrics to predict the sentiment towards a movie. Analytics has spread its arms from Hollywood towards the World’s Biggest Film Industry, Bollywood. Social Sentiment Index (SSI) reveals measures about successful films. It is argued that it might hamper creativity and risk-taking factor in the movie industry. Thus it might affect small films to even take a chance. Read more about this interesting article at: https://channels.theinnovationenterprise.com/articles/can-social-media-analytics-help-end-box-office-flops

Movies! This word creates a taste of entertainment, a sense of refreshment among the minds of audience. We all would like to see movies that satisfy our genre-wise thirst. Also we prefer watching movies that includes our favorite stars or from our favorite directors or even sometimes we prefer watching movies from our favorite production houses.  don't we? Even, the ratings given by movie rating agencies and critics affects our decision about whether to watch a movie or not.

Now a days, our advantage is that we can predict how a movie will perform by using various analytics models.

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http://www.kdnuggets.com/2013/12/movie-analytics-india-dhoom-3-to-don-3.html