Digital marketing is already skyrocketing worldwide. This up growing popularity in digital marketing is not only confided inside the business enterprise but also the job oriented learning process is also at a higher demand. Online certification training company Simplilearn has seen 7,000 people take its digital marketing course that was launched in 2014. Of that, 2,500 have come in just the past six months. Not only the online certification platforms but few business management courses including this digital marketing as one of their special papers. A Report says there will be 1.5 lakhs jobs opening between 2015 and 2016 and of this 55% of the demand comes just from the IT sector, while e-commerce and internet companies account for 10%. The ironical part is Indian market is only visualized a growth of 10%. Even large FMCG brands have joined e-commerce players in investing about 15-20% of their market budget towards the digital medium. Not only that these certification based learning process provides new entrepreneurs in this section and the figure is not very low, it’s around 25% of the total certified students on digital marketing.
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