A new study has discovered ecommerce marketing insights about the current state of online shopping and how marketers need to adapt to the latest trends. These key findings from this report revealed that customers want guidance. They also want guidance regarding shipping matters. This report also found about that content is important, marketplace dominates and son. Read more at: 

https://www.business2community.com/ecommerce/ecommerce-marketing-trends-in-2019-02204048

6 elements to get a thorough overview of the business. 1) Mission statement which gives the overview of the company it should be precise. 2)  marketplace opportunity which explains the market for the product, includes both qualitative and quantitative research. 3) Product/service information which takes an in-depth look at the product and service and how does it work explaining its key elements. 4) Sales plan where high level analysis of sales and marketplace takes place. Also showcases high level sales plan. 5) Funding decisions are composed of 3 components- idea/concept, team and ability, this is why it is crucial to compile a team. 6) Lastly, financials this tells the story of the growth of the business and is crucial most. These elements if conveyed effectively will help investors to build an effective plan that will make the business successful. Read more at: http://thedec.co/2017/01/6-key-elements-to-crafting-the-perfect-business-plan/