Accessibility to big data is becoming difficult nowadays. So, here comes in the concept of Indent data. Information collected about a single entity of a company is called intent data. There are two types of indent data:- 1.   Internal indent data: it is also known as first party data as it is the action which company captures on its own website. 2.   External intent data: It is also known as third party data which is collected by publisher networks. This data is collected at the IP level or through registration of users and cookies. To predict prospects, internal intent data is more useful than external indent data. Internal intent data is commonly used for prioritizing, strategically nurturing programs, campaigning etc. while external intent data is commonly used for targeting advertisement and account list, etc. Read more at: http://marketingland.com/intent-data-mean-data-driven-marketer-177773

Scott Rayden (Chief Revenue Officer for 3Q DigitalHere), writes in his article link about some ways for marketers to collect data and use them. They are:

1. Collect first party data which mostly includes name, address, gender, age, etc.

2. Third party data also plays an important role as it gives a deeper insight of customer behaviour.

3. Try to keep the marketing strategies simple, attractive and measurable.

4. The third party data is not very expensive and nowadays typically follows pay-as-you-go option.

5. Combine your first party, second party (media generated) and third party data for optimal insight.

6. Combining first-party and third-party data is essential to find the most likely new customer.

To read more, follow: http://marketingland.com/leverage-marketing-data-9-faqs-get-started-182784