SigmaWay Blog

Recently, Harvard Business Professor Mikołaj Jan Piskorski, spoke about marketing strategy implementation through social media during a conversation with marketing guru & author Mr. Steve Olenski.

Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret behind every successful organization is that they allow people to fulfil social needs that either can’t be met offline or can be met only at a much higher cost. This insight provides logic about how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other, before they promote products to their friends. If all goes fine and right steps are followed, a company’s social media should benefit its customers as well as the firm. Piskorski calls this ‘a social strategy’.

To read more visit the following link:

http://www.forbes.com/sites/steveolenski/2014/03/17/social-media-and-branding-a-one-on-one-with-a-harvard-business-professor/

SigmaWay Consulting Services offer various solutions to help you align your social media efforts to your business goals, from brand awareness to targeting customer base to increase customer satisfaction. For more information, please visit http://www.gosigmaway.com/index.php?option=com_content&view=article&id=87&Itemid=555

Max De Marzi, software field engineer with Neo Technology, inspired by Facebook’s graph search, talks about how use of graph search adds value to the enterprise by making practical use of big data. He also indicated how this technology can be applied to solve business problems.

For more information follow

http://searchsoa.techtarget.com/news/2240215892/Facebook-inspires-enterprise-to-use-big-data-graph-searches?asrc=EM_NLN_27254566&utm_medium=EM&utm_source=NLN&utm_campaign=20140317_Facebook%20inspires%20enterprise%20to%20use%20graph%20searches_cdelacvivier&track=NL-1839&ad=892421

Social media is a platform where people can create, share or exchange information and ideas through interaction. The rise of Big Data has prompted many organizations to utilize data analysis for making marketing decisions .Social media is an important way to track  vast amount of data. Organizations are now developing tools intended for this purpose.

 Some of the trending social media analytics tools are:

1. Social Report.

2. Social Mention.

3. Simply Measured.

4. Cyfe.

5. Sprout Social.

6. SumAll.

To read more, visit the following link:

http://www.practicalecommerce.com/articles/65195-6-Social-Media-Analytics-Tools-for-Merchants

What is Cloud? The cloud computing is a phrase, which is used to describe a variety of computing concepts that involve a large number of systems connected through a communication network such as the Internet. It also means the ability to run an application on many connected computers at the same time.

Entrepreneurship emphasizes on innovation and as we all know, innovation leads to sustainability in this volatile demand & application driven market.

The current technological environment demands these two factors, cloud and entrepreneurship to come together as an explorer combo pack. The idea is like start ups can swipe a credit card, buy a little bit of infrastructure and get the idea off the ground. And it doesn't matter if a company’s idea is related to technology, marketing or consumer products. It is a very fast and efficient means of getting the back office & customer-facing capabilities moving.

To read more- visit the following link:

 http://www.dailyrecord.com/article/20140301/NJBIZ/303010002/Cloud-computing-discussed-at-NJ-tech-conference?nclick_check=1

How about a system which can learn from its mistakes? How about a system which can evolve over time automatically? We refer to these features as Artificial Intelligence, exhibited by a software or by a machine. 

To Read More: visit the following link...

http://www.theguardian.com/technology/2014/feb/22/robots-google-ray-kurzweil-terminator-singularity-artificial-intelligence