Both the IT giants, Google and Apple have revamped their business model which ensures that you get more money for each downloaded app by the consumers. According to reports, both Google and Apple have been internally testing out the viability of this process. For iOS developers, their share will be only paid after a consumer has been subscribed for more than a year. Google on the other hand, is flexible and lenient enough to release the money in the direction of Android developers right away. Android is the most popular mobile platform in developing countries, primarily due to its availability of affordable devices. While iOS have kept its sanctity with stringent app certification norms, Android has flourished with its open-source approach that comes with its own caveats. Read more at: http://www.tgdaily.com/mobile/160751-app-developers-can-expect-more-money-from-google-and-apple

Facebook is testing a new feature that will give users the option to publish a post only to the News Feed and not on their Timeline. This feature will let users post as much as they want on the News Feed without having it saved in its profile history. Currently, Facebook only allows users to hide posts in their Timelines manually after they have posted it on the social platform. Now, Facebook has confirmed that it is testing a feature that will let users pre-determine whether a particular post will go on the Timeline, or not. As mentioned by Facebook, the feature is only under testing, and hence may not be seen by all users on apps or the desktop site. Read more at: http://gadgets.ndtv.com/social-networking/news/facebook-is-testing-a-snapchat-like-feature-on-news-feed-846333

With passing days 'Internet Saathi' is empowering more and more rural women through Information. 100,000 women across India have learned to use the Internet under the 'Internet Saathi' program launched by Google and Tata Trusts in India July 2015. 'Internet Saathi' program is driving a meaningful impact in improving the lives of women and their communities in rural India. This program focuses on training women in rural India to explore the various uses of the Internet, who then impart training to the larger rural community in their own and neighboring villages. Google helps in training the 'Internet Saathi's and provides data enabled devices along with the training material. They are committed to the mission of reaching 300,000 villages in India in next few years. Read more at: http://googleindia.blogspot.in/2016/05/empowering-women-through-information.html

Many cities around the world are building new social media guidelines for students in the age group of 12. These guidelines serve as a companion for the age group of 13. For the 13+ guidelines, the teens wanted them in infographic form. They wanted the district to recognize that students are using social media for academic and career success and respect their use of these platforms. Preteens, on the other hand, prefer to have the guidelines in an activity book format. These guidelines are helping teachers and parents become comfortable with using social media. Teachers tested them on students and the students were pleased with the results. Read more at: http://theinnovativeeducator.blogspot.in/2016/05/stop-fighting-social-media-start.html

Currently one of the state of the art algorithms in Machine Learning is Gradient Boosting Machine (GBM). GBM can be used for regression, based on decision trees as prediction models. In GBMs, the learning procedure consecutively fits new models to provide a more accurate estimate of the response variable. The principle idea behind this algorithm is to construct the new base-learners to be maximally correlated with the negative gradient of the loss function, associated with the whole ensemble. The loss functions applied can be arbitrary, but to give a better perception, if the error function is the classic squared-error loss, the learning procedure would result in consecutive error-fitting. Read more at: http://www.dataminingblog.com/

The IVR system bears a very diversifying opinion among companies. Some who favors it, does so because according to them it improves call center performance, improving brand perception and a few companies believe that IVR systems enhance profitability. Those companies who do not favor the system does so because they believe that the system is too difficult to implement, it is too expensive or can't action results. A large number of companies feel that customers don’t like the IVR system. Companies who still have a misconception about the utility of the system and is not accustomed to the advanced IVR technology is, therefore, unaware of the fact that IVR systems can actually give profit through real-time analysis of data and customer alerts generated by voice-to-text services. Read more at:  https://www.callcentrehelper.com/companies-avoid-ivr-surveys-because-%E2%80%98customers-don%E2%80%99t-like-them%E2%80%99-15319.htm

The motive of capital good policy is noble, but not its implementation. The policy fails to address the basic problem of lack of research to improve manufacturing units. Thus the policy fails to expand the share of manufacturing in GDP. As India is rapidly globalizing, it needs to improve its manufacturing process using better machinery, newer intelligence and better quality raw materials. Automated assembly lines and lean production techniques must be put in use. Similarly, artificial intelligence and bid-data analytics will help the Indian companies improve their productivity and increase profits. India should gear up for advanced manufacturing in areas such as aircraft manufacture, materials, microelectronics and telecommunications. Most importantly, India needs to develop a knowledge ecosystem that includes a good intellectual property regime to foster innovation and creativity. Read more at: http://blogs.economictimes.indiatimes.com/et-editorials/capital-goods-policy-contains-little-meat/

Just when customer satisfaction has become a very important issue, the introduction of User Explorer took place. With user explorer you can now analyze what action an anonymous user has taken on your app or site. You can also get a visitor’s insight who spends quite a lot of time within a given time frame and analyze each of their journeys to your site in that given span. Using User Analytics, a Google Analytics “Segment” can be created which can be applied to the group of users and understand how this group reacts across your site. These features will help gain the insight that is needed to build amazing experience for your consumer thus improving your relationship with them. Read more at: http://analytics.blogspot.in/2016/05/better-insight-into-your-customer.html?m=1

The increasing demands for online goods have led to a loss of revenue for those who delivers goods within the state. This led to the introduction of entry tax legislation targeting specifically the online portals although levying such tax is quite controversial as it is against our constitution which allows free trade within the country. Ironically the commerce sectors tend to bring cross-border equity by levying these taxes when in reality these levies create unwarranted divisions. Thus the ultimate expectation is that these levels will be subsumed by the GST and the state of issue should lawfully obtain their revenue from sales. In conclusion, these short sighted moves of states should be discouraged at that moment when ecommerce boom which led to a sale of goods worth $12 billion in India during 2015. Read more at: http://forbesindia.com/blog/economy-policy/taxing-times-for-ecommerce-sector/

Google is excited about its next launch, Firebase. It's an all in one platform for iOS, Android and mobile web development which will help in improving app quality, monetize apps, etc. It also comes with Firebase Analytics, a free and unlimited solution for mobile apps which include features like unlimited app event reporting, cross-network attribution and post backs. Dual performance is also possible for clients who would like to keep the App Analytics Functionality they are currently using along with Firebase Analytics using Tag Manager which allows you to implement Firebase and then use Tag Manager to send you app data into Google Analytics. Now that's fun, isn't it? Read more at: http://analytics.blogspot.in/2016/05/introducing-firebase-analytics.html?m=1

Amidst numerous technological advances communication gap due to language problem is a huge barrier. A technology called Pilot may be the solution to it. It's a Universal Translator cum Speech Recognition on-the-go. Being a portable device, this means you need to have 24X7 always-on data connection. How will this affect your smartphone is a big question. This is going to burn your smart phone battery so fast that even a giant Galaxy-S series battery will need to be charged every 45 minutes. This device can be one of the best answers for those who deals with foreign people through Skype, thus breaking down all cultural barriers yet letting you talk to dreamy French girls! Read more at: http://www.extremetech.com/extreme/228831-new-in-ear-device-could-be-the-beginning-of-a-world-without-language-barriers

The public is yet to discriminate the thin line between PR Campaigning and Advertising Campaigning. The difference lies in the face that advertising campaign is a first party approach while PR campaigning is a third party approach. When a television channel broadcasts a product or when you see any hoarding showing any product that is called advertising. On the other hand, when newspaper talks about a product, that's what is called PR campaigning. Advertising may sound to be a better way to promote your product, but in reality a person is more motivated and interested about it when he learns it from another person or newspaper, thus a strong relationship with a journalist can give you an upper hand in your campaigning. Celebrities endorsing a brand do help with advertising, but one must know remember that advertising is “paid visibility” while PR campaigning is “earned visibility”! Read more at: http://www.meltwater.com/au/blog/pr-campaign-vs-advertising-campaign-differences/

The Apple Pencil and the iPad pro can be the best sketchbook for one's creative expression when they are at its best, although some artists expect them to work a bit better. Apple pencil and iPad pro works great together, but the Bluetooth connection may not be as good as you might expect it to be. The Apple Pencil needs to restart if you restart your iPad pro as the pencil doesn’t hold power for too long. Sometimes the pencil needs the Apple Pencil Thunderbolt Adaptor to charge it for around ten minutes before normal charging. Read more about iPad Pro’s Apple Pencil on: http://www.computerworld.com/article/3072906/apple-ios/what-to-do-when-your-ipad-pro-s-apple-pencil-stops-working.html