This year 2018, email marketing is coming up in a bigger way and can truly connect with the audience. Now, you can improve customer response rates, brand responsiveness and revenue by using several advanced email marketing techniques that help you to connect with consumers on a more personal level. You must know the customers thoroughly, otherwise, you cannot connect with them on a personal level. Businesses nowadays connect with their audience through some advanced tracking methods. Businesses should target audience segmentation and use targeted mail. Read more at: https://www.business2community.com/brandviews/campaign-monitor/4-tactics-master-email-marketing-year-02014643

Marketers nowadays want more audience segmentation and have more data at their end. But, they are forgetting to connect with real people. This can be done by delivering the message to the particular person in a timely manner. So, marketers need to use technology in the right manner. Columnist James Green in his article link, explains why marketers need technology which can help them to connect with more individuals at a personal level. Read more at:  http://marketingland.com/human-side-data-opportunities-marketers-141168

According to a research, it was found that, personalized marketing has an influence over 59 % of shoppers, with one-third of consumers indicating a preference for customization in the content offered to them. CRM solution contains significant data for creating a targeted experience for customers. They are: Audience Segmentation, Email Personalization, Post-Sales Customized Messaging, One-on-One Communication, and Relevant Up-sells and Cross-Sales. Read more at:  http://it.toolbox.com/blogs/insidecrm/5-ways-to-use-crm-applications-to-spice-up-your-sales-69746