SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

B2B v/s B2C CRM solutions

Customer relationship management (CRM) plays an important role in the sales department. 

The B2B CRM features include:

1. Vast lead development:-this feature allows easy delivery to build a strong relationship between the customer and the company.

2. Provides a platform for multiple decision makers rather than creating separate records for each individual.

3. It helps to deal with the complexities of sale processes.

4. Provides tailor-made products to satisfy the customers

5. To maintain and maximize the client lifetime value, one-to-one account management is an important feature.

The B2C CRM features include:

1. The amount of leads dealt with in B2C CRM is far greater than B2B CRM.

2. It also provides integrated customer service.

3. B2C prospects can be viewed easily by the latest social media updates from the CRM

4. Quick follow-ups with the consumers.

5. It requires real time data to stay updated about their customers. 

Both B2B and B2C CRM has its own advantages so the application must be selected which is best suited to the requirements.

To read more:


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Use of Customer Data to Strengthen B2B Client Relationships

Customer-related data aren't a tool to generate an advanced client experience. In B2B, customer-related data are more essential, because each client relationship is special and complicated. B2B relationships involve in multiple customer contacts, as well as the company. Compared to B2C, B2B customers' needs are more complicated and require knowledge. Enterprises can leverage data to enhance support through proactive customer service. In the B2B world, client data enhances customer service by enabling deeper knowledge. For more read:



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SEO Strategy for B2B Companies

SEO is very important for any business to succeed online and B2B companies are no exception. Some B2B companies find hard to decide which SEO strategies they should adopt. Nicole Boyer (a valued contributor to Business 2 Community) writes in her article about some of the best features of SEO available for any B2B digital marketing campaign. Read more about the difference between an SEO strategy for B2B and B2C on:

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Social Media Marketing: A New Study

Marketing without social media is impossible nowadays, as it was found that over 72% adults use social media. Marketers are also utilizing B2B and B2C markets. But, marketers are also of opinion that it is harder to measure the benefits from social media. Mark Gadala (digital marketer), in his article talks about some social media tools that will help marketers to measure social media marketing and also help in accountability.  To know more, follow:


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Content Marketing: A Study

According to a study by MarketingProfs and the Content Marketing Institute, it was found that Business-to-consumer (B2C) content marketers struggle tracking their content marketing return on investment (ROI). According to another study by B2C Content Marketing: 2015 Benchmarks, Budgets and Trends—North America, Only 23% of B2C marketers say they are successful at tracking the ROI of their content marketing program, and nearly as many (21%) do not track ROI at all. Read more at:


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Finding potential customers through social media networks

Nowadays, Twitter has become an important channel to sell products and services and is very effective for Business-to-Consumer (B2C) companies. A report by eConsultancy revealed that, Twitter has a conversion rate of 2.17% while other social networks such as Facebook have 0.80% and LinkedIn has 0.74% when used by B2C businesses. According to Ray Wang (Marketing Coordinator at SmarttBut), there are three important tactics which are to be kept in mind while using Twitter. To know more about the Twitter tactics, follow:



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E-Commerce Business: An Insight

The scenario in E-Commerce is changing at a fast pace. Patrick Salyer (CEO, Gigya), writes about some key points to be kept in mind while doing an e-commerce business. They are as follows: 1.  32% of online purchases are made over mobile. 2.   89% of consumers began doing business with a competitor following a poor customer experience. 3.  91% of eCommerce retailers saw a lift in their SEO rank thanks to social referrals. 4.     73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. 5.     eMarketer predicts that worldwide B2C eCommerce sales will increase by 20.1% this year, reaching a grand total of $1.5 trillion. Read more at:




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