Brands are an important part of any business and brand perception is equally important in today’s business world. Companies always want to ensure a positive brand perception among their target consumers, but they don’t control brand perception—consumers do.  According to a research, it was found that 45% of brand perception can be attributed to what a company says and how it says it. Companies must monitor brand perception with the help of some tools. Read more about  the importance and tools of brand perception at: http://www.business2community.com/branding/brand-perception-matters-companies-can-measure-01734675#zovVqLQb4MdUrqrl.97

The IVR system bears a very diversifying opinion among companies. Some who favors it, does so because according to them it improves call center performance, improving brand perception and a few companies believe that IVR systems enhance profitability. Those companies who do not favor the system does so because they believe that the system is too difficult to implement, it is too expensive or can't action results. A large number of companies feel that customers don’t like the IVR system. Companies who still have a misconception about the utility of the system and is not accustomed to the advanced IVR technology is, therefore, unaware of the fact that IVR systems can actually give profit through real-time analysis of data and customer alerts generated by voice-to-text services. Read more at:  https://www.callcentrehelper.com/companies-avoid-ivr-surveys-because-%E2%80%98customers-don%E2%80%99t-like-them%E2%80%99-15319.htm