In today’s sales world, personalization is an important aspect, especially sales campaigns and CRM make it easy to collect information about customers and to apply it. Personalization involves a balance between using information about the customer to build a relationship and an invasion of privacy. It is also one of the most powerful tools in the CRM toolbox and a way to build trust and inspire customer loyalty. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-personalization-not-intrusion-71092