In today’s business world, personalization is one of the most operational ways you can attract new customers and retain your present customers. It is found that 59% of consumers who have experienced it, say that personalization has a great impact on their purchase decisions. Besides, 88% of marketers have noticed vital improvements in their business with personalization and 53% of them have reported that they gained a lift of over 10%. So, customer segmentation is important. This article discusses four types of customer segmentation that can help you achieve your marketing goals. Read more about these four types of segmentation at: 

https://www.business2community.com/customer-experience/4-types-of-customer-segmentation-all-marketers-should-know-02120397

In today’s sales world, personalization is an important aspect, especially sales campaigns and CRM make it easy to collect information about customers and to apply it. Personalization involves a balance between using information about the customer to build a relationship and an invasion of privacy. It is also one of the most powerful tools in the CRM toolbox and a way to build trust and inspire customer loyalty. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-personalization-not-intrusion-71092

Customers have so many options these days online - to shop, read articles, watch videos and more. A brand or publisher will quickly attract attention of its customers by serving only the most relevant information. There lies the difficulty to figure out what exactly should be the useful information published. Few ways to discover and build better customer profiles are:
Down with static profiles: the building process of better customer profiles never ends. Companies should keep in mind that customers are dynamic and once a macro view of the customer is available, the problem gets sorted.
Why, where and when: context is equally important and information on whether the consumer is on mobile or a tablet or which time of the day it is and other important questions can help companies recognize a clear picture of preferences of the customers.
The customer knows best: consumer choice brought into personalization equation is a positive step for a variety of reasons. This element of choice enhances communication between brand and consumers and provides value to both parties.
Companies which can implement choice, better customer profiles, and context consideration will be able to successfully personalize a user’s experience online.
Read more at: http://www.cmswire.com/customer-experience/personalization-give-your-customers-a-choice/?pageNum=2

With the marketers trying to woo customers with all their grit, it's customer data that has proved to be their friend indeed. Data driven marketing increases the ROI to many fold. This is now a well-documented fact. Larisa Bedgood (author) in an article in the blog Datamentors talks about the following 3 ways to extract more revenue from data driven marketing:

• Break Down the Silos

• A 360-degree customer view

• Personalized experience is what customers want. 

For an extensive account of these 3 keys to higher ROI hit the link http://www.datamentors.com/blog/3-ways-data-driven-marketing-drives-higher-roi

This era is the era of personalization. But, consumers have become impatient nowadays.  Recent research from Janrain revealed that 58% of consumers unsubscribe after three mistargeted emails and 17% unsubscribe after one mistargeted email. 95% of consumers react negatively to mistargeting – with 55% deleting emails and 53% unsubscribing; while 40% categorize the emails as junk/spam. Brands now need to win consumer trust. Personalization should be a standard component of the marketing toolset. To know more, follow: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/personalisation-welcome-to-the-last-chance-saloon/1420