Some of the pros for executing data driven marketing efficiently are:-

1. Joint collaboration with IT department and marketing team is the key to achieve efficiency.

2. Hiring an industry analyst, professor or data scientist to review the data before publishing is necessary to check accuracy.

3. Planning the data collect and analysis before starting the project will help immensely.

4. It is important to focus on what the data means and what are its implications.

5. In order to increase exposures create strong relations with media and analyst (to find out what kind of data suits best for them) before publishing the data.

6. Company should decide whether they want to invest in product growth or data marketing.

7. If the company doesn't have data they don’t need to invest in costly data gathering procedures. Inexpensive tools are easily available.

To know more, read article by James A. Martin on the link : http://www.cio.com/article/3052442/marketing/how-to-do-data-driven-marketing-right.html?page=2

With tons of data available with marketers to measure the impact of their business, one thing that need to be kept in mind is not to get entangled in measuring everything. Measuring something that does not have the capability to influence your corporate strategy isn’t a good idea. Knowing what your business is trying to achieve and then deciding on marketing metrics is foremost.  Steve Robins, principal of Solution Marketing Strategy, in an article in TechTarget provides the following points of advice to detangle your metrics:
• Separating strategic KPI’s from nonstrategic metrics
• What to measure?
• Operationalizing KPI’s
• Metrics predict the future
• Finally, looking at best practices
For more insights into this piece follow the link:  : http://searchcrm.techtarget.com/feature/Dont-get-tangled-in-marketing-metrics?utm_medium=EM&asrc=EM_NLN_45313060&utm_campaign=20150716_Spend%20management:%20Were%20SAP%27s%20procurement%20acquisitions%20really%20worth%20$15%20billion?_jbiscobing&utm_source=NLN&track=NL-1815&ad=901719&src=901719

With the marketers trying to woo customers with all their grit, it's customer data that has proved to be their friend indeed. Data driven marketing increases the ROI to many fold. This is now a well-documented fact. Larisa Bedgood (author) in an article in the blog Datamentors talks about the following 3 ways to extract more revenue from data driven marketing:

• Break Down the Silos

• A 360-degree customer view

• Personalized experience is what customers want. 

For an extensive account of these 3 keys to higher ROI hit the link http://www.datamentors.com/blog/3-ways-data-driven-marketing-drives-higher-roi

According to Collen Jones (CEO of Content Science and co-founder of ContentWRX), big data help to identify new market opportunities and customers. But, most companies are facing problem with analyzing big data. Therefore, before analyzing big data, an organization also needs to analyze small data. • Understand your situation by collecting and analyzing the data.
• Interpreting the data you collected in a clear and compelling way
• Searching what to do next?
Collected Data should be focused on content and customers and should be accurate and reliable. And while searching what to do next try to find opportunities and threats.
To know more read at: http://www.cmo.com.au/article/573077/thinking-big-data-marketing-get-small-data-right-first/