An article by Jodi Beuder, valued contributor to Business 2 Community, conveys that a company must place a priority on having well-trained, happy employees who can understand how to deliver outstanding customer service and in turn improve the customer relationship. He also mentioned few steps which will enhance the process.

Read more at http://www.business2community.com/customer-experience/improve-customer-loyalty-create-happy-employees-0849156#!EirPI 

Despite having huge data and insights into consumer desires and preferences, companies are still facing problems due to rising churn or switching rates among their customers. According to a recent study, it was found that 75% of customers are now using one or more online channels when researching about companies' products and services and 33% use mobile devices to access these online channels.

To know more about customer experiences, visit Remy Claret (Product Marketing Director at Genesys)'s, link http://blog.genesys.com/blog/2014/04/14/can-customer-experience-overcome-switching-economy/