SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Social Media Engagement Strategies

Building relationships with your consumers is important in expanding your organic reach as well as customer loyalty. Improving your social media engagement also aids in building robust relationships with your users. Social networks also give you the chance to interact directly with customers and fans, and thereby give consumers the opportunity to interact directly with your brand. Read more at: https://www.business2community.com/social-media/10-ways-to-increase-social-media-engagement-02402230

 

 

 

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Customer centricity with CRM

The goal of customer-centric CRM is to improve customer value. Every customer is unique and their needs are also different. Organizations should customize their services and products according to customer needs, for gaining customer loyalty. A customer's contribution towards the net profit of a company determines the customer value. Customer loyalty is the most important thing for any company. Surveys will them to measure loyalty. Customer identification and prioritization is also important as it helps to identify customers that provide the most value. There should be well-planned strategies for customer acquisition and retention. Customer-centric CRM can improve revenue, decrease costs and enhance the customer experience of a company. For more read article written by Inside-CRM : http://it.toolbox.com/blogs/insidecrm/crm-and-the-concept-of-customer-centricity-71614

 

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Personalization and CRM

In today’s sales world, personalization is an important aspect, especially sales campaigns and CRM make it easy to collect information about customers and to apply it. Personalization involves a balance between using information about the customer to build a relationship and an invasion of privacy. It is also one of the most powerful tools in the CRM toolbox and a way to build trust and inspire customer loyalty. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-personalization-not-intrusion-71092

 

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How CRM helps in personalizing with customers

Nowadays, CRM helps you to personalize your contacts with customers to boost sales, increase customer satisfaction and build customer loyalty. Business should always have a customer-centric view. Customer-centric personalization means that you deal with customers individually, or at least in a way that appears individualized to the customer. Read more at:  http://it.toolbox.com/blogs/insidecrm/personalization-with-crm-70638

 

 

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The various forms of loyal customers

Every business needs a set of loyal customers. The loyal customer varies from one to the other in the field of business. There are customers who are satisfied but are not loyal and can be termed as dangerous customer. They don't really love or hate you. There are customers who are loyal to your loyal program. There are customers who are loyal to your procedure, but not to your products. There are customers who enjoy convenience of our business for some definite reasons. The customers may not like you sometime but they are loyal to whatever they do. A bunch of customer gets attracted only when there is a low price of the products or the process involved. And lastly there are some wise customers who all are loyal to whatever you do. The process or the product process doesn't even matter to them and hence they will stick to the process whatsoever. Read more at: http://www.business2community.com/customer-experience/six-types-of-loyal-customers-01294343

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Marketing tips for startups

The success of the startup is not dependent on the idea, but it depends on getting the customers. As a startup, getting customers is one of the biggest challenges. 
Jeff Foster (Co-Founder and CEO of Tomoson), discussed about few tips to get your first 1000 customers. Some of them are:
• Setup a waiting list
• Use personal network
• Target online publications
• Get bloggers on your side
• Build suspense
• Work with early adopters
• Create high quality content
• Offer a free product option
• Incentivize customers to sell your product
• Online advertising
Read more at: http://www.entrepreneur.com/article/247049

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Improvement in Customer Loyalty: Insurance India

Building customer loyalty in the insurance sector has always been a difficult task. But, now there’s some good news in this regard. According to Insurance India, an IMRB International study, ‘Customer loyalty in insurance market with respect to product and services has improved’. This change has been observed due to improvement in products and services like timeliness of the alerts/ reminders for premium due dates, timeliness of receiving the premium receipts for payments made etc. as well as due to customer driven reforms and guidelines set by IRDA.

Another important observation made in the study was the need for improvement in services of the agents, because as compared to bancassurance and other mediums, customers were found to have weaker perceptions and experiences about the companies where agents were involved.

Apart from this, the study also reported that there are 60% Truly Loyal customers and new customer loyalty was highest when insurance was purchased online.

To know more, please read the following article at business-standard.com which summarizes the study:

http://www.business-standard.com/article/finance/customer-loyalty-has-improved-in-insurance-imrb-international-study-115051300967_1.html

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Ways for Building Relationship with Customers

For long term survival of an organization, they need regular and loyal customers. According to Brian Horn (Author and Co-Founder of Authority Alchemy), for building long term relationships with your customers, an organization needs to build trust. Following are the ways to build relationship and brand loyalty: • Offering returning customers a discount on services.
• Giving rewards for references.
• Offering updates.
• Really caring about your customers.
Read more at: http://www.entrepreneur.com/article/245439

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Building Customer Loyalty: A Key to Business Growth

Loyal customers, they don’t just come back, they don’t simply recommend you; they insist that their friends do business with you.
   -
Chip Bell

Customer Loyalty should be a priority for every business. To retain loyal customers and thus, contribute to growth of the business, every marketer must take certain steps. John Rampton, in his article on entrepreneur.com shares 25 tips for earning customer loyalty. Some of them are:

  • Share your values
  • Be transparent
  • Create a sense of community
  • Use social proof
  • Anticipate problems

To know more, visit the following link:

http://www.entrepreneur.com/article/245365

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Importance Of Social Media

Social media has become an integral part of any business. It allows a business to promote and market its own brand and is a key element in assisting consumers in their decision making process. Social media pages increase recognition and companies can advertise to potential customers and clients by posting relevant content.  It was found that 71% of all internet users are now active on social media sites.  Companies nowadays are developing content marketing strategies, sharing blogs, infographics, and whitepapers. Customers and clients also interact directly with businesses via social media. It helps businesses to build customer loyalty and strengthen their brand image. Katie Alyward and Chloe Hutchinson-Brown (Northstar Research Partners) in their article link writes about the ways to track the reputation of any business and performance on social media sites:  http://digitalmarketingmagazine.co.uk/social-media-marketing/the-importance-of-social-media-within-a-business/1274

 

 

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Brand Loyalty: An Insight in relation to Social Media

Consumers see social media platform as more than an advertising platform. So, it has become one of the ways to create customer loyalty and in turn creates a community through social media and PR. According to Social Habit, 32% of social customers expect a direct online answer within 30 minutes and 42% expect a response within one hour. Nowadays consumer needs are getting higher and brands have to adapt to this social change. Brand loyalty is important as consumers want to be listened to. Brands should also have an online presence, create loyalty schemes, and recognize that their target markets come first. Read more at: http://www.socialmediatoday.com/content/why-social-media-and-online-presence-important-brand-loyalty

 

 

 

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How CRM Helps In Building Customer Loyalty

Gartner research forestalls that the customer relationship management (CRM) market will be worth $36.4 billion by 2017 because staying in touch with customers is the key for surviving in any business. The main purpose of a CRM solution is to provide any business with data that helps you to take the best decision and build relationships that establish strong customer loyalty. To do that, it’s important to track all types of interactions with your customers. Jeff Orloff (content developer for an e-mail security awareness company) in his article writes about some important customer touch points that are commonly tracked. Read more at: http://it.toolbox.com/blogs/insidecrm/3-customer-touch-points-you-arent-tracking-in-your-crm-system-64884

 

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Roadblocks in B2B Marketing

B2B marketing requires a longer sales process and the need to build customer loyalty with market-savvy and knowledgeable customers. B2B marketing is tough and continuously changing. B2B marketers also rely heavily on other parts of the business – sales, operations, finance etc. to drive successful marketing campaigns. Mary Wieder-Bottaro (Business Development & Marketing Associate located in Verona, Italy) writes in her article about the roadblocks that arise during B2B marketing. Read more at: http://www.socialmediatoday.com/content/5-b2b-marketing-roadblocks-and-how-deal

 

 

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Location Based Marketing: A new channel of marketing

Nowadays organizations are adapting mobile as a marketing channel to meet the needs of consumer behavior. To increase customer loyalty, organizations are making mobile specific sites, device optimized applications, innovative user experiences. But, due to fragmented landscape, multiple operating systems, consumer identification, privacy and security features marketers cannot reach their target customers. These challenges will always be there for marketers but time has come to explore different avenues. So, location based marketing has become important to marketers. To know more about location based marketing, follow  Pravin Kumar Shanmugam (Digital Consultant at Mindtree)’s article link: http://digitalmarketingmagazine.co.uk/articles/add-location-in-to-your-existing-marketing-strategy/1200

 

 

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Loyalty through Mobile Apps

Definition of customer loyalty is changing as the digital revolution is helping consumers to be more media literate. Nowadays a mobile app can make a real difference. Apps allow us to create a shopping and loyalty experience where a brand demonstrates their promise. Apps can also learn about customers by phone and usage data, and can communicate through a personalized message. To know more, follow: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/growing-loyalty-through-apps/1179

 

 

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Retail banking: New change in its facade

According to David Bannister (editor at Banking Technology magazine), there has been a change in retail banking in the UK in recent years. A steady change has been noticed in the type of organizations that provide banking services and the way that both these new and incumbent providers transact with customers. However, change may be driven by the non-financial organizations as well. In many cases, these organizations are well known consumer brands with collections of customer loyalty. One such category is UK supermarkets which enjoy positive perceptions among their customers, thus suggesting that they are providing better customer satisfaction than banks. So, banks must retain focus on improving customer sentiment and make sure that people do not switch. Read more at: http://www.bankingtech.com/248682/the-rise-of-the-challenger-banks/

 

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Building Customer Loyalty: Some Tips

Customer loyalty is very important for any organization. Organizations must focus on how to build customer relationship and create customer loyalty. Chris X. Moloney (Director of Market Development and Strategy for Maritz Loyalty Marketing) writes about some tips on how to build customer loyalty and improve customer retention. They are: 1. Forget Price, Quality and Service Levels. 2. Satisfaction does not equal Loyalty. 3. Know your Best Customers. 4.  Treat Different Customers Differently.5. Understand and Use Marketing ROI. To know more details about these tips, follow: http://www.customerfocusconsult.com/articles/articles_template.asp?ID=19#.VB-mgZSSyJI

 

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Tactics to build customer loyalty

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First imitation generates outlook, and potential die hard. Forecast building their first contact with the company should immediately decide that they are in the right place. 2. All consumers are not shaped alike: Some clients price relationships and personal interactions. Others value effectiveness, charge and time savings, soothe and avoid ache. 3. Express company’s price plan in the lot we do. All of our communications with clients must respond two questions: What do they actually purchase from my brand, and why should they procure it from my business? Patrons who are reminding of our business’s rate remain devoted. 4. Do extra than produce our point: We must also speak in traditions to which our buyer is attracted.Supply several channel for consumers to express their opinion. 5. Recognize why clients abscond. Superior CRM shines a limelight on client leaves, probing for ways to advance and evils to repair

 

Read more at:

http://www.crm-guru.com/

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Why are proactive marketing strategies so effective?

When a company reaches out to someone, it shows that the individual is valued. By taking initiative to include an individual, the company makes itself stand out as an entity to be liked because people tend to like those that like them back. On the flip side, proactive marketing strategies are a win for leaders of companies because it means taking charge of the futures of their companies. Companies develop strategies to reach out to relevant people and acquire a fan base. Being proactive is ultimately a winning situation on both sides because not only can companies take charge of their image and client base, a customer is satisfied as well because they feel valued.

 

 To gather more insight read the article by Anqi Cong, student at Carnegie Mellon University, follow http://socialmediatoday.com/anqicong/2421436/why-are-proactive-marketing-strategies-so-effective

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Happy employees: Improving customer loyalty

An article by Jodi Beuder, valued contributor to Business 2 Community, conveys that a company must place a priority on having well-trained, happy employees who can understand how to deliver outstanding customer service and in turn improve the customer relationship. He also mentioned few steps which will enhance the process.

Read more at http://www.business2community.com/customer-experience/improve-customer-loyalty-create-happy-employees-0849156#!EirPI 

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