About 85% of the world's population has email accounts and check their email inbox daily. So, email advertising is becoming very important. Email Campaign is the cheapest way of advertising and generates the highest Return on Investment (ROI). Here are some suggestions by Justin Zhu (CEO of Iterable) on creating good a email campaign:
1. Map out the customer flow.
2. Master the balance of building your list, while not asking for too much.
3. Embrace marketing automation.
4. Offer value with every touch.
5. Recognize lapsed users and bring them back.
6. Perpetually tinker with A/B testing.
To know more about these tips, follow: http://thenextweb.com/socialmedia/2015/05/05/the-6-rules-for-creating-killer-email-campaigns/