With mobile usage growing at a tremendous rate for apps and social media, e-commerce companies have realized the importance of collaborating with the mobile platform rather than using just website interface. Social Collaboration has become the new trend. Retailers are now creating experiences for mobiles that add to the website experience.

Consumers are also getting the benefit of convenience. The concept of digital shopping is now becoming their habit. With m-commerce continuing to grow, retail businesses are now seeing a vision of golden age of e-commerce, where convenience and collaboration will play the key role.

To know more, please read this interesting article by Jack Lowinger, Founder and CEO of Cartonomy, at entrepreneur.com:

http://www.entrepreneur.com/article/244208

Mobile commerce (m-commerce) is a type of e-commerce conducted through mobile devices such as mobile phones and other mobile devices with a wireless connection - including smart phones (iPhones, Google Android), tablets (iPad, Amazon Kindle) and notebooks. M-Commerce also brings new opportunities for selling online, and mobile marketing can be used to extend online reach. Four things a company must consider while developing m-commerce marketing strategy are:

·         Reach: Tap into the uniqueness of mobile-first consumers.

·         Curate: Trigger impulse purchases through well-crafted offers.

·         Entertain: Make shopping fun and easy, not just cheap.

·         Lock in: Capture the loyalty of mobile shoppers early.

Read more at: http://www.mckinsey.com/insights/consumer_and_retail/learning_from_south_koreas_mobile-retailing_boom

On 8^th April, 2015, Snapdeal announced that it has acquired FreeCharge, an online recharge platform, for an estimated $400 million. This is one of the biggest acquisitions in the history of the internet industry in India and sets up Snapdeal to build the most impactful digital commerce ecosystem in India. According to Snapdeal co-founder and CEO Kunal Bahl, “The joint entity would create the country's largest mobile commerce platform with over 40 million customers.”

To know more about this deal, read the following Times of India article:

http://timesofindia.indiatimes.com/business/india-business/Snapdeal-buys-Freecharge-for-400m/articleshow/46857876.cms

In a recent research by CCS Insight it was found that more than half of online purchases in the UK this Christmas are being made on a mobile device, whether it is from a tablet or a smartphone. But the fact is that retailers are not prepared for mobile advertising. M-commerce is now predominant and it will continue to increase. The retailers who are into mobile advertising have an opportunity to leap ahead of their competitors and capture consumers’ attention. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/merry-mobile-christmas/1288