Smart phones are used by everyone these days, but they are not used in the same way across the board. Millennials engage with mobile devices differently than older employees, so if this is an important segment of your workforce. The mobile customer survey found that some data points which will help SMBs to use mobile more effectively to help employees collaborate. Read more at: http://it.toolbox.com/blogs/voip-news/three-ways-mobility-impacts-collaboration-70704

Millennial working population is the largest group working today. Research shows that these young workers are ready to put in long hours—but they also expect mobility. According to a recent survey, it was found that for Millennials, the greatest perk for them is to work remotely. Mobility is an important consideration for them and not just a perk. In another survey, it was found that productivity increased when employees worked from home. Read more about how employees benefit from mobility: http://it.toolbox.com/blogs/voip-news/five-ways-unified-communications-can-improve-employee-mobility-69827

85% of millennials have been disappointed by a company’s service and support in the past year, and nearly 50% of those respondents have had a disappointing experience in the past 30 days, according to a new survey of over 1,000 millennials. So, it’s time for companies to look beyond stereotypes, and start to learn more about how millennials prefer to communicate with brands. Jason Wesbecher (CMO of Mattersight), writes in his article about what millennials expect from customer service. Read more at: http://www.business2community.com/customer-experience/lost-connection-millennials-left-wanting-customer-service-01315504

According to Adweek, "the millennial generation and its millennial mindset understand its powers as consumers, as workers and as future leaders". Seth Chatterley in his article on business2community.com discussed about the various techniques one needs to remember in case of marketing to millennials and they are as follows:

• Giving brands credit.
• Mobile technique.
• Blogs are trusted sources.
• Moving pictures.
• Apple devices.
• Offer them value.
• Ensure honesty in content and community.

Read more at: http://www.business2community.com/digital-marketing/7-things-remember-marketing-millennials-01267636

The modern era is a digital one and it's often heard that if someone isn't digitizing his organization then he would perhaps lose his competitive edge.  The structure of an enterprise plays a crucial role in digitization. This structure and strategy ensures whether the resources are successfully assigned and also that the company is moving in the right direction. Various firms are arranged into vertical aligned business which poses severe challenges for them and hence nowadays digital transformation team arranges them horizontally to generate beneficial impact for the organization. In spite of several disadvantages, the digital business presents a new set of scopes and opportunities. It is not only cultural transformation but also a technical one. 

To know more about digital transformation, please follow the link: https://channels.theinnovationenterprise.com/articles/7501-digital-transformation-the-ftse-way

Millennials are the young adult between the age group of 18-34 years and according to reports total buying power will fetch $1.3trillion annually.  Millennials are diverse in terms of attitude, behavior and language, due to which marketers are facing problem in targeting them. According to Sujan Patel (Entrepreneur and Marketer, VP of Marketing at When I Work), there are some common characteristics shared by all of them. He discussed some tips on targeting millennials, they are:
• You should have an attractive mobile marketing
• Target social groups, instead of life stages
• Be relevant and engaging
To know more about these tips, please follow this link: http://www.entrepreneur.com/article/246199