Consumers these days are using social media for communications. Mention of brand names is done in huge numbers among which 76 percent mentions were neutral, 17.6 percent were positive and 5.8 percent were negative. . Majority of the neutral mentions comprises of queries about the company’s process and products.

Apart from increasing engagement, building brand awareness and marketing this study has been found to play a major role in customer service.  The names of companies are mentioned on social media more on weekdays than on weekends. Moreover most posts are mentioned in English followed by French and Spanish. Thus social media is a tool for global communication and social mentions increases exposure. Read more at:http://www.mobilemarketingwatch.com/social-media-equals-modern-day-customer-service-43281/

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People are constantly checking their email and social sites from their mobile phones. This blog talks about a few instructions on creation of victorious copy for mobile marketing operation.1) Mobile Tech build electronic mail fundamental: People using smart phones or tablet have email associated to it and check it constantly. 2) Visualizations  Are significant phone  Copywriting: Use of visual content such as infographics must be used to make sure that people will check your content which help them to get the knowledge without reading the text. 3) Small Content: Always keep the text of content or visuals like infographics short.4) Get your trip rapidly: We require to convey the thing fast without giving a large summary. 5) Use Bullet Points to push People to Read More: This is an important thing to consider as bullet points help readers to go through main information without wading through plenty of passages

. Read more at:

http://socialmediatoday.com/expresswriters/2532711/5-tips-successful-copywriting-mobile-marketing

If you are a marketer, then you must agree that social media has brought in an entirely new change. Most likely, you have also started to leverage the power of social media for the success of your business. But, at any time, do not think yourself as a social media expert, a social media guru or the like. Even, if someone tells you that ‘I am an expert in social networking’, do not believe. You must be thinking why! The only reason is social media is still evolving. And, if something is developing, how can he or she be an expert?

Think of mobile marketing. In the past, had you ever imagined how social media will make a mix with mobiles now? At present, it has exploded and at every moment, way of interacting in social media is changing.

While you may be knowing many things about social media, these are the things that you may not know: http://www.forbes.com/sites/steveolenski/2014/05/16/4-things-marketers-may-not-know-about-social-media-marketing/  .

Mobile phones have done a paradigm shift in marketing products and services. It has created an entirely new marketing channel which cannot be ignored. You, as a business owner, marketing manager or alike, have definitely noticed it.

Fixing budget for marketing your products or services is really a daunting job. With mobile marketing, this job has become more difficult. The growth of mobile usage will not make a halt and as technology will continue to make an upward slope, sophisticated consumers will purchase more through mobile interfaces. So, when mobile is the future, the key to a successful marketing campaign lies here and you must unlock it to make use of its full potential. For this, you will have to rethink over the budget you have allocated for your marketing campaign and you have to lay much importance to the mobile space and justify why you are doing so.

Having said that, are you confused about setting your budget? Here are some statistics on mobile marketing from which you can take cues: http://thenextweb.com/socialmedia/2014/05/04/10-mobile-marketing-statistics-help-justify-budget/ .