Earlier, CRM solutions have focused only on sales operations and management. It is found that users reluctantly turn to CRM, since these platforms represent added work for the typical rep and are not easy to use. This is where good sales automation can play an important role and would use CRM automation.  

In CRM automation, instead of CRM serving as a management reporting tool and system of record for contact details, automation can make CRM more useful for sales department by streamlining contact management, reducing workload and creating more opportunities for closing sales. Read more at:  http://it.toolbox.com/blogs/insidecrm/six-tips-for-better-crm-sales-automation-78365