Text data is the best answer in understanding customer feedback. It is best for answering the why and what questions. Text Analytics is becoming mainstream as interest is pouring in. Sources include call center notes, email messages, social media etc. Following Fern Halper's TDWI article, 5 fundamentals include: 1. Text analytics involves analyzing unstructured data to extract relevant information.
2. Extracting various information in the form of keywords, entities, concepts and sentiments
3. Considering taxonomy, while dealing with specific vocabularies.
4. Integrating text data with traditional data, depends on the kind of data
5. Text data is not as accurate as statistical techniques
To know more http://tdwi.org/Articles/2015/06/23/5-Text-Analytics-Fundamentals.aspx?Page=2

The business world is eager to choose the right Digital Access Management (DAM) system so that vendors can provide the necessary technology to meet key business needs. Selection of a vendor can be a complex process and focusing on key elements will lead you to take a right decision. A successful implementation of DAM depends not only on new technology but also on sound digital strategy. This in turn ensures that assets generate revenues, increase efficiency and remain updated with emerging market trends. Digital strategy should be given the most importance. Strategy should be based on a well-established foundation. This foundation should include rich media collections, metadata, taxonomy and governance among other things. To know more, please follow the link:

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