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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Five Greatest Obstacles to Success in Business

Nobody sets out with a plan to fail, but so often people let obstacles get in the way of their success. They start off towards their goal, full of energy and ambition, and then years later we may find them still stuck in the same dead-end job or dreaming of the life they could have had. The author here, Daniel Milstein, CEO of Goldstar Family of Companies mentioned here that through his own successes in starting up four companies, he figured out a few things that can stall us. They are Time, Lack of Focus, Holding Back, Attitude and Fear. According to the author, one should obliterate the obstacles and move ahead. Read more at https://www.entrepreneur.com/article/297278

 

 

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Coolest gadgets of 2016

 

Gadgets or Gizmos as some refer to it have come a long way. Technology has evolved in so many ways helping man in different fields like medicine, lifestyle and entertainment to name a few. Gadgets are now available where it is possible to experience anything, anywhere through virtual reality. According to TIME Magazine, here are some shortlisted ‘Coolest Gadgets of 2016’ 

# HTC Vive Headset- You don’t just sit and experience while wearing the headset. Instead, through head-tracking technology and a pair of hand-held wireless controllers, you’re encouraged to interact with your environment, climbing ladders, painting the air, and even shooting zombies.

# Loop-Loop connects to online photo services via Wi-Fi, streaming your favorite pictures wherever you are.

# Ili Wearable Translator- The world’s first wearable translator, can connect two people have full conversations in separate languages, without the help of a Smartphone or even an Internet connection.

To know more, please read the article by John Patrick Pullen (Contributor in Time Mag.) -: http://time.com/4169302/ces-2016-coolest/

 

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Reasons why market research is a waste of time

 

Market Research explains what customers and target market participants are thinking, doing and why. But, the question is: is it worthwhile, or a waste of time and resources? Three reasons why Market Research is a waste of time and resources: First, we already know our customers, prospects, channel members, industry pundits and even competitors. Second, research is too vague and directional. Third, research is often flat wrong. These are the most prevalent or compelling reasons to doubt the efficacy of market research. But a question that arises is why does market research is favored, in spite of this well-deserved criticism? The answer is because some knowledge is better than none. Second is serendipity: the focus on the critical market assumptions supporting a decision break down into subtle sub-questions that get answered in unexpected and unanticipated ways, and are both exciting and useful. Any good research answers a lot of questions, but raises even more questions to be answered; some are answered in the process unexpectedly. Last reason is being wrong is career-threatening. Read more at: 

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