Email marketing is the best way to turn one-time shoppers into loyal, long-term customers and that’s the reason why 80% of brands rely on it to drive customer retention, and another 56% of them say email marketing is the most effective way to reach retention goals. It is proved that email marketing is perfect for driving retention and the following reasons support that. They are: 1. Welcome emails, Cart Recovery emails, Loyalty emails and post purchase emails. Read more at: http://www.business2community.com/email-marketing/drive-customer-retention-email-marketing-01779908#mkYEibx0bsjCD70R.97

Email is the most cost effective business tool especially in small business. Simon Horton (founder of ShopIntegrator), writes in his article about how one can use email to deliver a diverse range of communications. They are: Promotional Offers, Welcome emails, Highlighting content, Customer loyalty emails, Customer greetings, Data management and list building and many more. To know more, follow: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/10-ways-small-etailers-can-maximise-email-opportunities/1540