Crazy Egg

• A Practical Guide to Email A/B Testing

  The payoff from email A/B testing is simple: sending two different versions of an email to two recipient subgroups lets you reliably identify the better-performing...

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• 13 A/B Testing Metrics That Matter [Primary, Secondary & Guardrail]

  To run effective A/B tests, you need three kinds of metrics: primary, secondary, and guardrail.  Primary metrics show you whether the test variant wins and...

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• 5 Top Copywriters Share Their AI Philosophy and Favourite Tactics (With Detailed Breakdowns) 

  Adoption of AI as a copywriting tool is surging. If you work on marketing or sales materials in any capacity, there’s a good chance you’ve...

  The post 5 Top Copywriters Share Their AI Philosophy and Favourite Tactics (With Detailed Breakdowns)  appeared first on The Daily Egg.

• 10 Live Chat Lead Generation Strategies That Still Work

  Live chat lead generation uses real-time chat conversations between a human agent and a website visitor to capture qualified leads. The flow is simple. A...

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• You Can Now A/B Test a Full Page Redesign in a Day. Here’s How.

  A few months ago, we let AI redesign one of Crazy Egg’s landing pages with minimal human input. It beat the existing version by 44%....

  The post You Can Now A/B Test a Full Page Redesign in a Day. Here’s How. appeared first on The Daily Egg.