When Google reports lift results… Who is it solving for? Let’s start with a phrase that causes me to cringe […]
The post Google’s Statistics: Heads They Win, Tails You Lose. appeared first on Occam's Razor by Avinash Kaushik.
The intelligence and automation revolution has created/forced immense transformation at Marketing Agencies. All types: Media. Creative. Performance. Brand. Measurement. CRM/”Lifecycle.” […]
The post Pay Less, Grow More: Agencies in an Agentic AI-Era. appeared first on Occam's Razor by Avinash Kaushik.
In a world with fuel-efficient long-range motorcycles, do you insist on using horses for transportation? I’m of course talking about […]
The post AI Ready? Google Ads Maturity Model. appeared first on Occam's Razor by Avinash Kaushik.
A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 […]
The post Smart KPIs: Accountability Over Outcomes Over Activity. appeared first on Occam's Razor by Avinash Kaushik.
Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL […]
The post Sports Marketing Measurement Playbook. appeared first on Occam's Razor by Avinash Kaushik.
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