Occam's Razor

1. Responses to Negative Data: Four Senior Leadership Archetypes.

   Not everything a company does works out. (That is different from everything that a company is doing not working out. :)) If you are in the data business – my bread, butter and tofu – you often carry the burden of being the bearer of bad news. The conversion rate is down 30% at launch. […]

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2. Deliver Step Change Impact: Marketing & Analytics Obsessions

   Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes […]

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3. The Impact Matrix | A Digital Analytics Strategic Framework

   The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get lost in the vast wilderness or become trapped in a silo. We can wander aimlessly, or feel a false sense of either accomplishment or frustration. Consequently, we lose sight of where […]

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4. Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

   By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. It is 2018—why are there still […]

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5. Breaking Silos: Passive Consumption + Active Engagement FTW!

   Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. The Marketing Industrial Empire is made up of number of components. If you consider the largest pieces, there is […]

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