CMS Wire
All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.
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Your Marketing Dashboard Is Lying to You
Strong metrics don’t guarantee revenue. Here’s why B2B teams keep missing the connection — and how to fix it.
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Cresta Launches Knowledge Agent for Contact Centers
As contact center AI surges toward a $13.5 billion market, Cresta's new Knowledge Agent aims to solve one of the industry's oldest problems.
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The Ground Floor of CX: Lessons From Chime's Contact Center and the PGA Tour
Forget the hype — these teams focus on reducing friction, standardizing feedback and scaling only where it works.
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The Hidden Cost of ‘Making It Right’ in Customer Experience
What resolves tickets fast may be quietly draining millions, as goodwill credits slip outside governance and into habit.
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Flow and Data: What Really Matters for Customer Experience
Look at your stack as a collection of unique flows and contextual data sources to get more out of AI.
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Sigma Connect
