CMS Wire
All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.
-
The Complete Guide to Customer Journey Mapping
Journey mapping has evolved in 2025—AI, emotion and real-time orchestration now power customer experience strategy.
Continue reading... -
Dos and Do Nots From the Master Yoda of Customer Advisory Boards
After 30 years in B2B marketing and CABs, one veteran shares final lessons on building programs that inspire trust, action and lasting customer insight.
Continue reading... -
The Maze of AI in Marketing: What Should We Do First?
AI spend is soaring, yet most marketing teams can’t operationalize it. The fix isn’t another tool — it’s sequencing.
Continue reading... -
Inside Google’s Plan to Redefine Customer Engagement With Gemini Enterprise
From multimodal chat to automated agents, Google Cloud’s new platform aims to elevate service quality without replacing human empathy.
Continue reading... -
CX Leaders, Stop Selling Sentiment — Start Selling Outcomes
The C-suite wants more than advocacy. They want revenue impact, operational efficiency and measurable growth from CX investments.
Continue reading...
Sigma Connect
