CMS Wire

All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.
  1. Good News: Workers Help Philippines Cemetery Community Through COVID-19

    COVID-19 hasn’t slowed down philanthropists like Ashley Fruno. She is still helping those in need through the current world health pandemic. Fruno, from Surrey, British Columbia, has been working for The Pollination Project (TPP), an international nonprofit organization whose mission is to spark goodness and compassion in every person

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  2. Decibel Raises $40M in Funding, Madison Logic Partners with HubSpot and More News

    Decibel, a digital experience analytics provider, has closed a Series B investment round of $40 million. Perwyn, a family-funded investment firm based in the UK, funded the round, which also includes an initial $17 million investment from Draper Esprit, Eight Roads Ventures and John Simon, via his VentureforGood investment

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  3. Using Gamification to Boost Customer Experience

    Gamification, the practice of providing rewards to drive people to undertake particular actions, can improve customer experiences (CX) whether the strategy is used on the customer or on the employee side, according to experts familiar with gamification strategies.

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  4. Why the Time Is Right for Personalization

    Personalization use cases, techniques, benefits and the space as a whole have evolved dramatically in the last seven years.

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  5. Here’s the Missing Piece to the Customer Experience Conversation

    Welcome to the experience economy, where experience is the product. Brand perception and longevity take a backseat as customers make purchasing decisions based on their most recent brand experiences. And often, those experiences are digital. Keeping up with customer expectations as well as digital-first competitors is hard.

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