Jon Loomer

• Conversion Count and First Conversion Optimization

  

  Some advertisers are seeing a new “Conversion Count” option with First Conversion optimization. Here’s what it means and why it matters.

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• What Creative Diversification Actually Means

  

  Creative diversification is not just about MORE. Now that everyone is trying to get the most out of Meta Andromeda, the focus is on creative diversification. But most advertisers misinterpret this as meaning more ads. It may result in more ads, but not necessarily. Here’s what creative diversification actually means… Diverse Formats, Visuals, and Text... Read more »

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• Why is Creative Diversification Important?

  

  Everyone’s talking about Meta Andromeda and how to get the most out of it. A lot of advertisers are using it as a catch-all to explain everything from bugs to unrelated strategies. But let’s stick to the official documentation and the impact on you. The buzz phrase Meta is using most is “creative diversification.” So... Read more »

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• Limited Spend on Excluded Placements

  

  A new feature is coming that will allow Meta to spend a small amount of your budget on placements you’ve excluded, if it will improve results. Here’s what you need to know… The Announcement Meta explained in a recent announcement about Limited Spend on Excluded Placements: Starting October 8th, we’re rolling out a new feature... Read more »

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• How to Prepare for Black Friday and Cyber Monday with Meta Ads

  

  Plan and optimize your Meta ads for Black Friday and Cyber Monday. Learn how to structure campaigns, creative, and offers for best results.

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