Jon Loomer

• What I Built With Muse, Meta’s New AI Agent

  

  Meta’s new Muse AI agent can research, build, and monitor. Here’s what I learned from using it and the tool I built in one evening.

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• Text Customization ChatGPT Ads AI Enhancement

  

  AI is coming to ChatGPT ads… When creating a ChatGPT ads campaign, some advertisers are seeing this new toggle: Text Customization. Let’s take a closer look… What Is It? It’s on by default, and it reads: AI automatically generates personalized and translated versions of your ad’s headlines and descriptions, which may be shown without your... Read more »

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• How to Approach Meta Advertising Control

  

  Learn how to approach Meta advertising control for age, gender, audiences, targeting, placements, and value rules.

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• Turn Off New Creative Workflow (Multimedia Experience)

  

  You can turn off the new creative workflow… Meta started rolling out the new creative workflow in April. Also known as Multimedia Experience, it allows advertisers to provide up to 10 images and videos for a single ad. While I use and have generally been happy with the Multimedia Experience, I know I’m in the... Read more »

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• Meta Introduces a New Automatic Events Feature

  

  Meta introduced a new Automatic Events feature that uses AI to detect and create website events. Here's how it differs from the old version.

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