Jon Loomer

• Crop and Expand with AI

  

  Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know. Here’s what to look for… How it Works When you upload an image while creating an ad, you may see the option to “crop and expand.” Using AI, this allows you... Read more »

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• Advantage+ Campaign Setup is Here

  

  Some advertisers have had it for a while. Others are finally getting it. We first started seeing the Advantage+ Campaign setup in February. But it now appears to be official with the global rollout of Opportunity Score. How it Works This new streamlined campaign setup applies to the Sales, Leads, and App Promotion objectives. You... Read more »

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• Problem with GA4 Integration

  

  The GA4 integration with Events Manager requires mapping Meta events to GA4 events. But there’s a basic problem with this, beyond the benefits being completely unclear… Low Connection Quality Recently, I noticed that my connection quality had updated to “Low.” The explanation Meta gave for the “low” designation was that at least one of my... Read more »

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• Advantage+ Campaign Creation: A Complete Guide

  

  Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.

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• Advantage+ Shopping Timeline

  

  When are Advantage+ Shopping Campaigns going away? You likely know that Advantage+ Sales campaigns are replacing Advantage+ Shopping. Most, if not all, advertisers have already seen this in the native interface. So if you have a rep who is still recommending Advantage+ Shopping, tell them to catch up. While it appears everyone has this now,... Read more »

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