Jon Loomer

• Does Meta Need Lookalike Audiences?

  

  Claim: “Meta needs lookalikes to define my ideal customer.” This is a myth. Here’s why… History Lesson First, a bit of history behind this feature. Remember that Meta introduced lookalike audiences in 2013. Yeah, 12 years ago. Back then, this was a huge deal. In 2012, you had to define your ideal customer using a... Read more »

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• Detailed Targeting Announcement

  

  Meta is making changes to detailed targeting that may impact the delivery of your ads. Here’s everything you need to know… The Announcement You may see an announcement within a black bar at the top of your Ads Manager or other tools that reads, “Some detailed targeting options have been combined.” And it says: Starting... Read more »

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• Translate Media Feature for Video Ads

  

  What is Translate Media? It may sound familiar, as it’s similar to another test feature we’ve seen this year. But it could be extremely helpful for reaching more people in the language they speak. Let’s take a closer look.. What Is It? Within your Advertising Settings, click on Advantage+ Creative. Once clicked, you should then... Read more »

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• Meta Video Ad Length Requirements: How to Qualify for All Placements

  

  Meta’s placements have strict video length rules. Learn the minimum and maximum durations needed to qualify for every ad placement.

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• Detailed Targeting Myth

  

  “Meta needs interests and behaviors to define my target audience.” If you’ve heard anyone say this, stop them gently. This is a myth! But you should understand why… Audience Expansion The main thing to remember is that your audience is usually expanded. If your performance goal is to maximize the number or value of conversions,... Read more »

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