Buffer Blog
In-depth ideas and guides to social media & online marketing strategy, published by the team at Buffer
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Introducing Bulk Upload: Turn a Spreadsheet Into Scheduled Posts in Seconds
Schedule up to 100 posts at once with Buffer’s new Bulk Upload feature. Import a CSV, review your posts, and publish. Ideal for creators, teams, and agencies who plan social content in spreadsheets. -
How Often Should You Post on Instagram in 2025? What Data From 2 Million Posts Tells Us
Data-backed guidance on how often to post on Instagram in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout. -
The Anatomy of a Great Hook: How to Grab (and Keep) Attention in 2025
In this guide, we’ll break down the elements that make up good hooks. -
19 Trending Songs on TikTok in 2025 (+ How to Use Them)
An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content. -
Instagram’s New Friends Map: What It Is, How It Works, and What You Need to Know
Instagram’s new Friends Map is here. Learn how it works, how to keep your location private, and what it means for creators and brands.
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